Multinational Direct Marketing: The Methods and the Markets
Type
Book
Authors
ISBN 10
0070423563
ISBN 13
9780070423565
Category
Unknown
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Publication Year
1995
Publisher
Pages
354
Description
This text aims to show direct marketers how to reach new customers around the world and increase sales while avoiding the pitfalls. It uses case studies and failures to illustrate what works best and provides direct marketing tips on every economically important country. The appendices contain useful information, including international media resources, list brokers, international postal information, services and contacts in the US Department of Commerce, a bibliography of exporting publications, and reproductions of actual government and private forms required to market internationally. - from Amzon
Number of Copies
1
