Doing Business in Emerging Markets: Entry and Negotiation Strategies

Type

Book

Authors

S. Tamer Cavusgil

Pervez N. Ghauri

Milind R. Agarwal

ISBN 10

0761913750

ISBN 13

9780761913757

Tags

Economics, Exports & Imports, Global, Industrial, Health, Fitness & Dieting, Marketing, International Business

Description

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets. - from Amzon

Number of Copies