Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
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Type
Book
ISBN 10
0071198695
ISBN 13
9780071198691
Category
Unknown
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Publication Year
2002
Publisher
Pages
29
Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 184 | 1 | Yes |