The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

Type

Book

Authors

Edward A. Grefe

Martin Linsky

ISBN 10

0070244316

ISBN 13

9780070244313

Tags

Advertising, Public Relations, accounting

Description

This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas. - from Amzon

Number of Copies