Marketing and the law
Type
Book
Authors
ISBN 10
0409316792
ISBN 13
9780409316797
Category
Unknown
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Publisher
Description
Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and students of marketing and focuses on the impact of the laws on the marketing of products.
Number of Copies
1
