Management & Leadership, Advertising, Marketing, Sales & Selling, accounting 

Reach the right people the right way and turn prospects into lasting customers. "This is not just another book on selling. Weylman shows how to lay the foundation for building a sound, substantial business." - Scott DeGarmo, Publisher, Success magazine. "Most books on selling are filled with positive ways to pump yourself up psychologically for the task. Weylman's work is different. He offers a wealth of specific, tangible tactics for the salesperson to use. What Harvey Mackey did for amateurs, C. Richard Weylman does for professionals." - Al Ries, Co-author, "Marketing Warfare and Bottom-Up Marketing". "Sales professionals will now have set of guidelines on how to build trusting relationships with prospects and customers." - Jack I. Criswell, Executive Director, Sales and Marketing, Executives International. "There is not a single page without valuable information salespeople can use to gain access to more customers." - Tom Hopkins, Author, "How to Master the Art of Selling". - from Amzon