Marketing Financial Services (Marketing Series)

Type

Book

Authors

Mike Wright

Trevor Watkins

ISBN 10

0750622474

ISBN 13

9780750622479

Tags

Banks & Banking, Management, Advertising, Marketing, Sales & Selling, accounting, Computers & Technology, Banking, Sales, Computer Science

Description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. - from Amzon

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